lululemon athletica| The San Francisco Marathon 2016

“The big kahuna full marathon that’s been drawing runners to the city since 1977” – The San Francisco Chronicle, 2016

REGISTERED RUNNERS

Full | Half | 5K | Ultra

2016 START LINE RUNNERS BY EVENT

Full Marathon

1st Half Marathon

2nd Half Marathon

5K

SOCIAL MEDIA

 

POST REACH

POST ENGAGEMENT

EMAIL ENGAGEMENT

 

EMAIL INCLUSIONS

%

OPEN RATE

%

CLICK RATE

HEALTH & FITNESS EXPO

 

Health & Fitness Expo Attendance

Exclusive Outfitting of Pacers

RACE WEEKEND APP

TRACKING SPECTATORS

lululemon IMPRESSIONS

lululemon CLICKS

OUTFITTING RACE DAY PACE TEAM

 

AWARDS CEREMONY & EXCLUSIVE OUTFITTING OF WINNERS

 

RUNNER IN-STORE ENGAGEMENT

 

EVENT MEDIA BY THE NUMBERS

RADIO IMPRESSIONS

TV IMPRESSIONS

ONLINE IMPRESSIONS

PRINT IMPRESSIONS

“The San Francisco Marathon attracts runners from all over the world and runners of all ages. The biggest contingent for this year’s race: millennials”

KCBS-AM

“The race is still a favorite among runners — for the beauty, now, and the singular challenge. It regularly ranks among the 15 largest races in the United States.”

SFGate

“Known as the original San Francisco race event with beautiful scenery and a strong community history,”

KGO-TV Online

The San Francisco Marathon 2017 Start Line In...

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