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RACE DAY ACTIVATION

Finish Line Banner (sides), Tape & Decal

Finish Line Decal, Volunteer & Official Badges

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Official SFM Gear

RACE DAY APP

A LOVE LETTER TO THE CITY

COMMUNITY LOVE

Personally Engaged 25,000+ Runners & Their Social Networks

The lululemon store on Grant Ave putting everyone in the SF Marathon spirit!

@blingwhore

Lulu gear at the SF Half & Marathon was ? I hope they do it again next year

@jbirdruns

@renewedme killed it with that sign! “Run like there’s a SALE at lululemon!”

@blingwhore

Luv my new #SFmarathon @lululemon tee! ? #treatyoself #lululemon #TSFM2015

@followmint

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MEDIA BY THE NUMBERS

Total Media Impressions

Television Mentions

Radio Mentions

EXPO MEDIA IMPRESSIONS

TV IMPRESSIONS

RADIO IMPRESSIONS

ONLINE IMPRESSIONS

DIGITAL MARKETING

Targeted Email Campaigns with Lululemon Inclusions

%

Average Open Rate

Targeted Emails Delivered

Total Emails Delivered

%

Average Click Thru Rate

EXPO ACTIVATION

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COUNTDOWN TO 2016 RACE DAY

The 39th Running

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