“The big kahuna full marathon that’s been drawing runners to the city since 1977” – The San Francisco Chronicle, 2016
REGISTERED RUNNERS
Full | Half | 5K | Ultra
2016 START LINE RUNNERS BY EVENT
Full Marathon
1st Half Marathon
2nd Half Marathon
5K
SOCIAL MEDIA
FACEBOOK FANS
TWITTER FOLLOWERS
SOCIAL POST REACH
SOCIAL POST ENGAGEMENT
EMAIL MARKETING
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Open Rate
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Click Rate
PUBLISHING
TRACKING SPECTATORS
GU AD IMPRESSIONS
GU AD CLICKS
HEALTH & FITNESS EXPO
Health & Fitness Expo Attendance
ON-COURSE CHEW
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RUNNERS NOTING GU AS "VERY IMPORTANT" ON COURSE
I hadn’t tried the brand before and it worked super well for me so will continue to use it.
GU Chews! Those are awesome!
Energy chews across bridge- excellent
START LINE | FINISH LINE
“I was very appreciative of the Gu”
Post-race Survey Response“GU (b/c of limited availability in Europe)”
Post-race Survey Response“GU waffle crunch thingies.”
Post-race Survey Response
EVENT MEDIA BY THE NUMBERS
RADIO IMPRESSIONS
TV IMPRESSIONS
ONLINE IMPRESSIONS
PRINT IMPRESSIONS
“The San Francisco Marathon attracts runners from all over the world and runners of all ages. The biggest contingent for this year’s race: millennials”
KCBS-AM“The race is still a favorite among runners — for the beauty, now, and the singular challenge. It regularly ranks among the 15 largest races in the United States.”
SFGate“Known as the original San Francisco race event with beautiful scenery and a strong community history,”
KGO-TV OnlineThe San Francisco Marathon 2017 Start Line In...
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