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In partnering with Fitbit, The San Francisco Marathon added a key technological component to its race format, allowing it to stay ahead of the curve of running’s latest trends.
-Huffington Post
RACE DAY ACTIVATION
MEDIA BY THE NUMBERS
Total Media Impressions
Television Mentions
Radio Mentions
MEDIA MENTIONS
Through a custom Fitbit app for the Marathon, runners and spectators can access interactive and enhanced features for a unique and completely connected race experience.
Running USAThe San Francisco Marathon partnered with Fitbit to [create] the Race Weekend App. Through the app, runners can access real-time race data synced with their Fitbit step count. Additionally, the app provides runners with motivational tips from ultra-marathoner Dean Karnazes.
Huffington PostIncreasingly, runners are using technology to keep on track. [With] Fitbit and the Marathon’s brand new race app, spectators can track runners in real time.
KTVU Fox NewsThe Race Weekend App, which is available to download on iPhone and Android mobile devices, allows spectators to track runners live, access an interactive course map, live leaderboards, messaging, social sharing, and push notifications.
RACE WEEKEND APP
Thank you for a wonderful race and a wonderful app! I had surgery for a shattered radius days before the marathon. I walked the Full Marathon in a cast. Dean’s words spoke direct to my spirit. “If you’re not moving fast, keep moving … Don’t give up, crawl if you have to.” This is why I finished and am filled joy! The messages came at exactly the right times! Thanks again to all of you and to Dean!!
Patricia WinieckiI must tell you how great your App was for this race… the event is always so well organized and just gets better every year. The App was such a good enhancement.
EJ WilliamsFIRST OF ITS KIND INTEGRATION
THE APP BY THE NUMBERS
Downloads
Badge Downloads
Push Notifications
Personally Engaged 25,000+ Runners & Their Social Networks
DIGITAL MARKETING
%
Average Open Rate
Emails Delivered
%
Average Click Thru Rate
OUTDOOR MARKETING
Outdoor Advertising Reach
2,174,404 digital impressions
28,000,000 impressions in-rail
394,000 Weekly Ridership
70% of commuters received 5+ impressions/week
EXPO ACTIVATION
EXPO MEDIA IMPRESSIONS
TV Impressions
Radio Impressions
Online Media Impressions
DEAN KARNAZES SHAKE OUT RUN
COUNTDOWN TO 2016 RACE DAY
The 39th Running
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