Fitbit | The San Francisco Marathon 2017

“Record-breaking attendance for 40th Anniversary” – ABC News

REGISTERED RUNNERS

Full | Half | 5K | Ultra

EVENT MEDIA BY THE NUMBERS

RADIO IMPRESSIONS

TV IMPRESSIONS

ONLINE IMPRESSIONS

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YOY INCREASE

A record number of runners hit the streets on Sunday for the 40th Annual San Francisco Marathon. Thousands of people ran past some of the city’s well-known landmarks.”

ABC News

The San Francisco Marathon [is] a popular event because of its unique course and exciting views. Athletes and spectators [were] treated to some exciting sights.

Bleacher Report

The marathon, in its 40th year, was the main attraction, drawing tens of thousands to the sidelines to cheer racers as they sped along the Embarcadero, doubled back over the Golden Gate Bridge and spilled onto city streets.”

San Francisco Chronicle

2017 FITBIT PARTNERSHIP GOALS

 

DRIVE DEVICE SALES

GROW SHAKEOUT RUN YOY

YEAR-ROUND PRESENCE WITH RUN365

CONTINUE SUCCESS OF FINISH LINE FESTIVAL

CONTINUE SUCCESS OF ON-COURSE ACTIVATION

GROW CORPORATE TEAM

HEALTH & FITNESS EXPO

Health & Fitness Expo Attendance

SHAKE OUT RUN

RUNNER RSVPS

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RUNNER RSVP INCREASE VS. 2016

RACE WEEKEND APP

TRACKING SPECTATORS

BADGE DOWNLOADS

PUSH NOTIFICATIONS

2017 APP USERS WERE

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FEMALE

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MALE

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RUNNERS

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SPECTATORS

AVG. MINUTES IN APP

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TIME SPENT IN TRACKER

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TIME SPENT IN MAP

USERS WHO LINKED A FITBIT DEVICE

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YOY Growth

TOTAL SYNCHED STEPS LOGGED

MOST STEPS LOGGED BY A RUNNER

MOST TRACKED RUNNER

SPECTATORS TRACKING

The app is very robust with all the right information to support my running friends. Easy to use and very responsive.

iOS User AZRunner1

Very cool to watch my daughter’s pace throughout the SF Marathon. It allows me to be an active spectator.

Android User Ed Blake

Wonderful to follow my husband and friends.

Android User Cathy Purucker

RACE DAY

REGISTERED RUNNERS

ON-COURSE PRESENCE

BRANDED ROADWAY

SPECTATOR CHEER SIGNS

FINISH LINE BRANDING

ON-COURSE SIGNAGE

CHEER STATION

RUNNERS CHEERED ON

FINISH LINE FESTIVAL

ATTENDEES

CORPORATE TEAM

FITBIT RUNNERS

27,500+ INSPIRED RUNNERS