“Challenging and beautiful, The San Francisco Marathon is one of the country’s best big city marathons.”
-Bart Yasso, Chief Running Officer at Runner’s World
RUNNERS BY EVENT
Full Marathon
1st Half Marathon
2nd Half Marathon
5K
OUR RUNNERS
%
MALE RUNNERS
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FEMALE RUNNERS
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COLLEGE EDUCATED
OUR RUNNERS ARE
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USA
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INTERNATIONAL
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CALIFORNIAN
THEY ALSO PARTICIPATE IN
- Cycling (Road) 32%
- Health Club/Gym Work-Outs 45%
- Hiking/Backpacking 39%
- Skiing 18%
- Trail Running/Ultramarathons 24%
- Weight Training 36%
- Yoga 30%
- CrossFit 10%
RUNNER’S AGE BY GENDER
“San Francisco is such an iconic city, I mean the Golden Gate Bridge, Coit Tower, the Bay, and you see it all during the Biofreeze San Francisco Marathon. So it’s a glorious race. Temperatures are cool, it’s not flat, and that’s what we love about it. It’s challenging.”
-Dean Karnazes, KPIX Highlights Show
MEDIA BY THE NUMBERS
RADIO IMPRESSIONS
TV MENTION IMPRESSIONS
ONLINE & PRINT PLACEMENT IMPRESSIONS
SOCIAL BY THE NUMBERS
EXPO ACTIVATION
2018 APP ENGAGEMENT
AVG. MINUTES IN APP
APP DOWNLOADS
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TIME SPENT IN TRACKER
BADGES DOWNLOADED
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