“The big kahuna full marathon that’s been drawing runners to the city since 1977” – The San Francisco Chronicle, 2016
REGISTERED RUNNERS
Full | Half | 5K | Ultra
2016 START LINE RUNNERS BY EVENT
Full Marathon
1st Half Marathon
2nd Half Marathon
5K
EMAIL MARKETING
Emails Delivered
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Open Rate
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Click Rate
SOCIAL MEDIA
FACEBOOK FANS
POST REACH
TWITTER FOLLOWERS
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TWEET ENGAGEMENT
FEATURED HOMEPAGE HEROS
PUBLISHING
This is excellent advice Dean Karnazes! I have been dividing my marathons into halves or thirds and around mile 8 lose my pace.
ArchDuke KennethYeah, I would love to get to this state. Thanks for the message and the inspiration
Ganesh KuduvaMy son inspired his father to start working out, and eventually running marathons. His dad quit smoking after 40 years. Lost 125 pounds. Started eating the right things. They will be running the San Francisco Marathon, July 31, 2016, which happens to be our 36 wedding anniversary. Aspire to inspire, by your own example.
Deborah RaileyWEBSITE RACE CONTENT INCLUSIONS
RACE WEEKEND
RACE EXPO
SPECTATOR GUIDE
PARTNER PAGE
HEALTH & FITNESS EXPO
Health & Fitness Expo Attendance
SHAKE OUT RUN
RUNNER RSVPS
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RUNNER RSVP INCREASE VS. 2015
Ambassador Appearance
Pace Team Outfitting
Branded Check-in
Device on Lead Runner
RACE WEEKEND APP
TRACKING SPECTATORS
BADGE DOWNLOADS
PUSH NOTIFICATIONS
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YOY GROWTH
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YOY GROWTH
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YOY GROWTH
2016 APP USERS WERE
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RUNNERS
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SPECTATORS
AVG. MINUTES IN APP
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TIME SPENT IN TRACKER
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USERS WHO LINKED A FITBIT DEVICE
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YOY Growth
TOTAL SYNCHED STEPS LOGGED
MOST STEPS LOGGED BY A RUNNER
MOST TRACKED RUNNER
SECTATORS TRACKING
FITBIT APP AD PERFORMANCE
Impressions
Clicks
My daughter ran. This app kept me with her for the entire race. It was right on with estimate of her finish time! Thanks for such an easy app to use and follow.
Easy to use and a fun way to track progress.
Perfect to follow our athletes. Bravo.
RACE DAY
REGISTERED RUNNERS
ON-COURSE PRESENCE
FULL MARATHON KICKOFF
SPECTATOR CHEER SIGNS
FINISH LINE BRANDING
ON-COURSE SIGNAGE
CHEER STATION
RUNNERS CHEERED ON
5K RACE
REGISTERED RUNNERS
FINISH LINE FESTIVAL
ATTENDEES
WINNER AWARDS
EVENT MEDIA BY THE NUMBERS
RADIO IMPRESSIONS
TV IMPRESSIONS
ONLINE IMPRESSIONS
PRINT IMPRESSIONS
“The San Francisco Marathon attracts runners from all over the world and runners of all ages. The biggest contingent for this year’s race: millennials”
KCBS-AM“The race is still a favorite among runners — for the beauty, now, and the singular challenge. It regularly ranks among the 15 largest races in the United States.”
SFGate“Known as the original San Francisco race event with beautiful scenery and a strong community history,”
KGO-TV OnlineFITBIT MEDIA MENTIONS
[While] on the Golden Gate Bridge [with] the Race App, integrated with a Fitbit, [runners] can tell their friends they’re there.
KCBS
The marathon’s Expo offers interactive technology for the runners, including a Fitbit to track their run.
NBC Bay Area27,000+ INSPIRED RUNNERS
The San Francisco Marathon 2017 Start Line In...
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